, I had no idea I was creating the first chapter of a trilogy. To me, that is one of the most beautiful things about the creative process: 

We often imagine that creating means having a perfectly defined vision and then executing it. But 

 began in pieces: images, songs, characters, feelings and words that caught my attention without me fully understanding why. Little by little, I put them together, removed what didn’t belong and followed my instincts. It felt like carving a sculpture out of stone, slowly discovering the shape underneath.

Symbolism and mythology became the threads connecting those pieces. The Moon, light, night, death, birth, love, home… things that initially seemed unrelated started speaking to one another. And then, 

The biggest surprise came after I had finished. What I thought was a complete story turned out to be the beginning of something much larger. There was another chapter, and then another. I could surprise myself with my own work.

I think that is one of the great gifts of creating: you are both the person making the work and the person discovering it. A song can reveal a meaning you hadn’t noticed. A character can belong to a world you never planned. What begins as a story can become an entire universe.

having control of the boat, but not the ocean

. You can choose your direction, change course and decide which shore to explore, but you don’t know what is waiting beyond the horizon. That uncertainty is part of the adventure.

So I try to pay attention to whatever calls me: an image, a melody, a symbol, a feeling I can’t explain. You don’t always need to know where it will lead. Sometimes, “This interests me. Let’s see where it leads” is enough.

 has been for me: a creation, an adventure and a reminder that creating isn’t only about giving shape to what is inside you. It is also about discovering what is there while you create.

Keep your hands on the wheel, but look at the horizon, too. Trust the ocean. 

To Create Is to Discover

There were plenty of moments while I was making 

 where I just didn’t know which way to go. You’d think years of tutorials, of learning production, of hours inside Ableton, would be enough. It wasn’t. A lot of things you only learn in the mud. A lot of others you only learn by losing. There were moments where it felt like it would never end. How do I record this? How do I even execute that?

When I talk about unlearning, I mean dropping certain ideas, beliefs, and techniques. The ones that put you in this “advanced” state. I mean becoming free again. Genuine unconscious attention. Just be. And creativity flows from that, endlessly.

Simplify to win. Chase what’s musical. That’s what I’ve learned, and it breaks so many limits in production and mixing. Technique doesn’t matter. Technical precision doesn’t matter. What matters is the ear, what it makes you feel. Anything really does go. That’s the trick. There’s no critic, no audience, no gallery. In that moment, there’s only your decision. It’s impossible to lose.

It’s very unlikely you’ll get it wrong in the moment you actually feel it, the moment you can say, “that’s it.” It doesn’t matter what the numbers say. It doesn’t matter the volume. If that’s it, you’ve nailed it.

It’s about getting as close as you possibly can to that feeling. So strip away whatever you need to strip away to find that answer, to decide from your purest musicality and your purest self.

Genuine Unconscious Attention

There has always been this fear, this worry: who cares? How much does it matter? How important is it?

It’s all a barrier. Really, it’s fear.

How many tears had to dry before the garden could finally grow?

Everything feels strange now. I don’t know exactly what we’re chasing. It’s been a powerful year, to say the least. I suppose it was necessary.

Do you ever get the feeling that you don’t know whether you’re dreaming or not?

It’s funny. Everything seems like one big joke, one big comedy. I don’t mean that in a bad way. I mean that everything seems much less important and, at the same time, very important.

Right now, I’m building the next album.

If you’re reading this, please finish your creative projects before you go.

Who Cares

More posts

To Create Is to Discover

Genuine Unconscious Attention